Ethnographic Research and Cultural Competency
Aha will design and implement ethnographic research for:
Ethnographic research originates from the field of anthropology and is known for the participant observation approach. Participant observation includes a range of activity from observation to full participation. It is the approach to use to collect people's stories and their experiences.
Ethnographic research is a form of qualitative research that allows for discovery, for uncovering unmet needs and unintended impacts. It is an excellent approach when you don't have much information and want to get a sense of the key patterns. It also works well with quantitative methods.
Use ethnographic research to answer the question: what is going on here? Then use quantitative methods to confirm that this behavior generalizes to the whole population you are trying to understand.
Call 301-657-2934 or email to for further information.