Aha Solutions Unlimited / Judy Tso © 2008 All Rights Reserved l contact l tel. 301.657.2934

Ethnographic Research and Cultural Competency

Aha will design and implement ethnographic research for:

Ethnographic research originates from the field of anthropology and is known for the participant observation approach. Participant observation includes a range of activity from observation to full participation. It is the approach to use to collect people's stories and their experiences.

Ethnographic research is a form of qualitative research that allows for discovery, for uncovering unmet needs and unintended impacts. It is an excellent approach when you don't have much information and want to get a sense of the key patterns. It also works well with quantitative methods.

Use ethnographic research to answer the question: what is going on here? Then use quantitative methods to confirm that this behavior generalizes to the whole population you are trying to understand.

Call 301-657-2934 or email to for further information.



Diversity & Leadership

Leadership Presence for Asian Americans

Managing Across Differences

Sticky Rice Project

Performance & Public Speaking

Book Store

In the News

Upcoming Events

What's New



Communicating across Differences

Bobby Pins Up Your Nose

Asian American Storytelling

Consulting & Research

Organizational Change

Ethnographic Research

Executive Coaching


Book Store

In the News

Upcoming Events

What's New